About
35 years of transformation.
LiveWright is a 35+ year personal-transformation company built on something rare in this field: real research into how people actually grow — and decades of practice proving it works.
LiveWright was founded by Dr. Bob Wright and Dr. Judith Wright — a husband-and-wife team of educators, coaches, and researchers who have spent their careers asking one question: what does it actually take for a person to change? Over 35+ years, that question produced world-class content, best-selling books, and the kind of authority that lands you on Oprah, the Today Show, and ABC 20/20.
But the through-line isn't the media. It's the work underneath it: the Wright Model of Human Growth & Development — a research-grounded map of the six phases by which people learn, grow, and change — and the assignment way of living, the practice that turns that model into something you live, not just something you understand.
The Wrights also co-founded the Wright Graduate Institute, an accredited graduate institution dedicated to the study of human emergence. That heritage matters here: it's why LiveWright can stand behind a real method, a real body of research, and real credentials — not just a brand. It's the foundation the CRI institute is built to extend: conducting the research that proves the work, and training the coaches who carry it.
The founders
Led by pioneers in human transformation.
Dr. Judith Wright
A media favorite whose ground-breaking research into how people learn, grow, and develop forms the core of the LiveWright curriculum.
Dr. Robert Wright
Creator of the Wright Model of Human Growth & Development — "one of the most powerful and comprehensive models of its kind" — and coach to hundreds of C-level executives.
Authority earned the slow way.
Between them, the Wrights have made 500+ radio appearances and 80+ television appearances, written best-selling books, and trained thousands of people across careers, relationships, power, and purpose. None of it came from a marketing campaign. It came from decades of doing the work and measuring the results.
That's the difference LiveWright is built on: this isn't motivation or theory you watch once and forget. It's a method with a research spine — and the outcomes to show for it.
What we believe
What makes LiveWright different.
A few convictions shape everything we build — the programs, the coaching, and the CRI institute that backs them.
Research-based, not opinion-based
The work rests on the Wright Model and 35+ years of study into how people actually grow — measured outcomes, not motivational slogans.
Practice, not theory
Insight alone rarely changes a life. The assignment way of living turns understanding into deliberate, repeated action.
Transformation happens in community
Growth is a team sport. Coaching, group work, and full expression are how change holds — not willpower in isolation.
The same standard, all the way through
Whether you start with a free course, the full year, or coach training, you're working the same proven method.
Explore
See it for yourself.
The Method
The assignment way of living and the Wright Model of Human Growth & Development — the node everything else stems from.
Read the Method →LiveMORE
The flagship year-long program — four quarters, five weekend intensives, weekly lessons and coaching.
Explore LiveMORE →LiveNOW
The lighter front door — a focused intro to the method plus coaching, in 90 days. Backed by CRI.
Start now →Find your way in.
Thirty-five years of research and practice, now in a form you can start this quarter. Take the first step.
Find your way in