About

35 years of transformation.

LiveWright is a 35+ year personal-transformation company built on something rare in this field: real research into how people actually grow — and decades of practice proving it works.

LiveWright was founded by Dr. Bob Wright and Dr. Judith Wright — a husband-and-wife team of educators, coaches, and researchers who have spent their careers asking one question: what does it actually take for a person to change? Over 35+ years, that question produced world-class content, best-selling books, and the kind of authority that lands you on Oprah, the Today Show, and ABC 20/20.

But the through-line isn't the media. It's the work underneath it: the Wright Model of Human Growth & Development — a research-grounded map of the six phases by which people learn, grow, and change — and the assignment way of living, the practice that turns that model into something you live, not just something you understand.

The Wrights also co-founded the Wright Graduate Institute, an accredited graduate institution dedicated to the study of human emergence. That heritage matters here: it's why LiveWright can stand behind a real method, a real body of research, and real credentials — not just a brand. It's the foundation the CRI institute is built to extend: conducting the research that proves the work, and training the coaches who carry it.

The founders

Led by pioneers in human transformation.

Dr. Judith Wright

Dr. Judith Wright

Co-founder · author · world-class coach

A media favorite whose ground-breaking research into how people learn, grow, and develop forms the core of the LiveWright curriculum.

Books: Transformed · There Must Be More Than This · The One Decision · The Soft Addiction Solution · The Heart of the Fight
Read her story →
Dr. Robert Wright

Dr. Robert Wright

Co-founder · educator · executive coach

Creator of the Wright Model of Human Growth & Development — "one of the most powerful and comprehensive models of its kind" — and coach to hundreds of C-level executives.

Books: Beyond Time Management: Business with Purpose · People Skills
Read his story →
As seen on
Oprah The Today Show Good Morning America ABC 20/20 CNN The New York Times NBC

Authority earned the slow way.

Between them, the Wrights have made 500+ radio appearances and 80+ television appearances, written best-selling books, and trained thousands of people across careers, relationships, power, and purpose. None of it came from a marketing campaign. It came from decades of doing the work and measuring the results.

That's the difference LiveWright is built on: this isn't motivation or theory you watch once and forget. It's a method with a research spine — and the outcomes to show for it.

82%
were promoted or landed a better job
92%
report less stress in their lives
94%
feel happier or more fulfilled

What we believe

What makes LiveWright different.

A few convictions shape everything we build — the programs, the coaching, and the CRI institute that backs them.

Research-based, not opinion-based

The work rests on the Wright Model and 35+ years of study into how people actually grow — measured outcomes, not motivational slogans.

Practice, not theory

Insight alone rarely changes a life. The assignment way of living turns understanding into deliberate, repeated action.

Transformation happens in community

Growth is a team sport. Coaching, group work, and full expression are how change holds — not willpower in isolation.

The same standard, all the way through

Whether you start with a free course, the full year, or coach training, you're working the same proven method.

Find your way in.

Thirty-five years of research and practice, now in a form you can start this quarter. Take the first step.

Find your way in